Fresh seafood, dried fish, delicious locally grown fruit and beautiful flowers, and much more!

The morning greets Squid Town, or Yobuko, as the town's locals gather in the morning market to sell their wares. Visitors who walk down the early morning streets are often greeted by the friendly calls of nearby grandmas, and the shopping experience is especially enhanced by the conversation of these boisterous women. The morning market runs every day, rain or shine, except for New Year's Day. Come and enjoy a shopping trip that is far from your standard visit to a supermarket.